Full Text for Increasing Lay Interest in Christian Literature (Text)
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~. en at Christmas or on birthdays or
similar occasions, a Christian children's magazine coming into the
home already during kindergarten years (The Child's Companion;
The Young Lutherans' Magazine; The Lutheran Guide; The Con-
cordia Messenger; and later The Walther League Messenger) will
be well calculated steps in the right direction.
But merely making these materials available to children is not
enough. They must be read. The pastor, the teacher, the Sunday
school teacher, will do well to arrange for regularly recurring
projects which will co-ordinate and integrate the materials printed
in these periodicals with the home life and the school life of the
child. Quizzes, busy work, scrapbooks, special binders for annual
volumes, and other devices will be used to assure the teacher that
our Church's publications for the children are actually being used.
Continuing the Process
In the upper grades the children shoulr h~gin to 1. ,am ..
L_ .;race _, Chrk.~an reading is definitely ~3rt of .clat larger
grace of which the Apostle speaks when he says: "Whatsoever
things are ti""ue, whatsoever things are honest ... whatsoever things
are pure, whatsoever things are lovely, whatsoever things are of
good report . . . think on these things."
And they should begin to learn that their Church has made
special arrangements for their personal cultivation of this grace"
Just as we have churches, schools, and Sunday schools for them
to hear the Word of Life and to be built up in their Christian
faith; just as we have colleges and seminaries which prepare
pastors and teachers who are to guide and train our children-
so we also have a publishing house which day after day is preaching
and teaching our children and the members of our Church by
means of the printed page"
Their Bible, their Catechism, their Bible History, their hymn-
book, and perhaps their readers have come from this publishing
house. And after they leave school, this same publishing house
will continue to print more and more books and magazines for
their edification and enjoyment. Surely, they will want to read
the things their Church is printing ~ also after graduation.
By such a gradual process, carefully and deliberately inter-
woven into the school life of the child, a "C. P. H. consciousness" can
be inculcated alre"rl~r during school days, ":h ir 1 . er :yo
.... :::. Jirect the adolescent or grown person to his own publishing
house for his reading needs.
670 Increasing Lay Interest in Christian Literature
Direct Contact with Their Church's Publishing House
If our young people are to place subscriptions for periodicals
and are to order books from their Church's publication house after
they leave school, it may be well to afford them opportunities for
individual contacts with their publication house already while in
the upper grades. A project in connection with the teaching of
language, for instance, might be the writing of a commercial letter
to their publishing hou::>", wJering a book to be used in school.
Each child in the class could be asked to order, e. g., Luecke's
Way of Life or Distinctive Doctrines and Customs of the Lutheran
Church or Weidenschilling's Our Bible or Our Church or one of
the books in our latest mission series - to mention only a few
titles suitable for this purpose. Having the mailman deliver a book
to their own front door from their own publishing house will
.not only be a pleasant experience for them, but will show them
how close they are to their source of helpful Christian literature.
Two such projects during the seventh grade and another two
during the eighth grade will go far toward establishing that contact
betwe_~~ ~~~ __ ... ildi',J"idu~~ __ ~ ___ and its lifelong source __ _ _ J.
literaL__ .. ~-':'_L .. ___0 _ _ __ essary if it is to avail itSelf of its
Church's publications in lat~~ years. It goes 'vVithout sayirig that
publications thus ordered will be assigned as collateral reading in
connection with the classwork of the pupil.
The pastor, teacher, and Sunday school teacher will also do
well to acquaint the children of the upper grades (and their
parents) with the many books of fiction recommended by Synod's
Juvenile Literature Board. These books are listed from time to
time in the columns of the Concordia Messenger and are featured
in a special section of your Concordia Publishing House Catalog.
Our children are reading story books; why shouldn't they read
them under the guidance of their Church and, if possible, secure
them from their Church's publishing house? If they order their
fiction through this channel, they will also in all probability order
other current titles more closely related to their religious thought
and life.
The Young People's Society
Few organizations within the congregation afford the pastor
greater or more promising opportunities for cultivating in his
members the grace of Christian reading than his young people's
society. 7~n; yVUH5 mau m vlToman of 18 or 20 is mlnc ~~~cly ~v
form good reading habits under the guidance of the pastor than
is the man or woman of 40 or 50 whose habits are fixed and can-
not be changed without great effort.
Practical procedures for developing an interest in our young
Increasing Lay Interest in Christian Literature 671
people for their Church's literature will be outlined in greater
detail under the h 'ngs ,- _ ::::ook . __ ~le Month Plan" and "Book
Displays."
The Sermon
Perhaps #e have not always conceived of the grace of Chris-
tian reading as a grace which the pastor should seek to foster
from the pulpit. Just why we have referred so seldom to so im-
portant an area in the life and thought of our individual membeiS
is not clear, unless it be that we have been following sermon pat-
terns of a day when only a small number of our listeners had
either the ability or the opportunity to read. Surely, in a day
when almost all of our members are reading - for better or for
worse - we must give guidance and direction to their reading
habits also from the pulpit. In many cases the pulpit is our only
point of contact between the pastor and the member.
That the pastor will admonish and encourage his members
(from the pulpit) to be faithful in their reading of the Scriptures,
needs hardly to be said. That he will on occasion make reference
to the rel -: rea - of prayers from the f- ".y pr or book or
the reading and singing of hymns in the family circle, is also quite
evident. But these references by no means exhaust the possibilities
of the sermon for the cultivation of Christian I-eading habits.
On any given Sunday, for instance, the vast majority of the
homes in our Church have a devotional booklet lying on the
kitchen table or on the family bookshelf. If our congregation has
a "blanket subscription," why not an occasional reference in the
sermon such as: "As we all read in our devotional booHets last
Thursday ... "? Surely, so important a matter as the devotional
life of our members deserves frequent mention from the pulpit,
and if we are using Synod's booklets as an aid to the maintenance
of the family altar in our congregation, we might profitably weave
a reference to them into our sermons whenever the occasion
permits.
Nor does this exhaust the possibilities. Perhaps you are
preaching on the trustworthiness of Scripture. Why not a reference
to Dr. Dallmann's Why do I Believe the Bible Is God's Word? or
to Dr. Arndt's Does the Bible Contradict Itself? and similar titles?
Or you are preaching on the Scriptural account of Creation or the
Christian world view based on that account. You do not have the
opportunity to deal exhaustively with all the points involved.
Why nuL a reference to Every-Day Science for the Christian, by
Handrich, or to Dr. Graebner's books on evolution or, if your con-
gregation includes professional men, Dr. Graebner's God and the
Cosmos?
Similarly, in a sermon on the parables, reference could be
672 Increasing Lay Interest in Christian Literature
made to Dr. Dallmann's Short Stories by Jesus. In a sermon on
courtship and marriage and the Christian home members could be
referred to certain statements in Dr. Maier's For Better, Not for
Worse. A sermon on personal evangelism could contain a refer-
ence to The Approach to the Unch1!.rched, by Rev. Philip Lange,
while a sermon on our Church's mission program could very ap-
propriately include a reference to the four books of Synod's new
mISSIOn series. A Reformation Day sermon may allude to such
books as The Story of Luther, by Dr. Polack. A sermon on the
Franconian settlement could well suggest the reading of Church
Bells in the Forest, by Dr. Th. Graebner.
Nor need such references always be direct exhortations to
read a certain book. "As I was reading last week in The Steward-
ship Life, by Rev. K. Kretzschmar, a book by the way, which I
consider one of the very best on the subject . .. " may be all that is
necessary to stimulate interest in the minds of several of your
listeners. Perhaps later in the week you will be cheered by the
question "What was that book you referred to in your sermon
last Sunday, Pastor?"
Reference may also be made in the pulpit to good books from
other circles, provided the pastor has read them and can recom-
mend them. As our own Church produces more and more books
of general interest to the laity, the pastor's task in this respect
will be greatly lightened.
It need hardly be stated that when the pastor mentions specific
titles from the pulpit, he will do so not in the spirit of a book
salesman but as a shepherd of the flock over whose reading habits
the Holy Ghost has made him overseer.
The Private Cure of Souls
The pastor's daily contacts with his members provide numer-
ous opportunities for leading the sheep and the lambs entrusted
to his ~are to the green pastures of good reading. The sick and the
shut-in will thank him for bringing to their attention such edifying
and refreshing books as Pastor Doerffier's The Burden Made
Light and The Yoke Made Easy, or Pastor Rein's Cross and
Affliction.
Parents of adolescents will welcome the suggestion that they
purchase a specific book or booklet on the facts of life presented
from the Christian point of view. Young people and newlyweds
will be glad to have their attention called to specific chapters in
Dr. Maier's For Better, Not for Worse or to other books which treat
of marriage in the light of Scripture. Doubters and those of weak
faith will frequently read with the greatest avidity any book on
fundamental Christian doctrine which the pastor might recommend.
Increasing Lay Interest in Christian Literature 673
The opportunities are almost numberless, The pastor needs
only to remain ( )me?) conscious of them and to be ready
vJith specific recommendations whenever the occasion arises,
Church Papers
The Lutheran Witness now goes into approximately 220,000'
homes of our Church, The Walther League Messenger has a sub-
scription list of some 60,000. What a potential source of spiritual
light and power! In addition, there is Der Lutheraner; The Con-
cordia Messenger; The Cresset; The American Lutheran; and the
several magazines for children, The extent to which these period-
icals are read in any congregation will depend largely upon how the
pastor and the teachers weave these papers into the consciousness
of the members,
Some pastors have been known to take a copy of The Lutheran
Witness into the pulpit to read a certain editorial or article, Others
make a habit of referring to items of interest in current periodicals
when these have a bearing on the subject of their sermon, Such
,·c ed references are necessary if our papers are to have a
maximum reader audience and are to exert a maximum influence,
Meetings of the ladies' aid, the men's club, and the young
people's society afford splendid opportunities for the pastor to make
frequent reference to our Church's periodicals, The report of a
missionary journey appearing in The Lutheran Witness or an
article on mixed marriages in The Walther League Messenger will
be listened to with interest and will evoke a lively discussion,
When fllembers know that their church papers are going tOi be dis-
cussed at meetings, they will want to have read them before the
meeting - if for no other reason, then at least for the satisfaction
of being able to say that they are "up" on their reading,
A Publications Sunday?
While we are well aware of the nuisance of cluttering up the
church calendar with special Sundays, we do believe that many
of our congregations would benefit by a Publications Sunday per-
haps once a year - early in October, when the annual trek "back
home" begins and more intensive reading habits are resumed.
In such a service the pastor could give his congregation a com-
prehensive overview of the publication activities of our Church,
could enlarge upon the benefits which accrue to the individual
from Christia... reading habits, and could outline a balanced read-
ing diet for the coming winter months, We believe that an oc-
casional service of this nature would do much toward cultivating
a more general participation in the grace of Christian reading,
43
674 Increasing Lay Interest in Christian Literature
A "Book of the Month" Plan
As long as a church body with an adult membership of a mil-
lion members continues to publish its books for the laity in total
editions of from 3,000 to 5,000 - and the majority of these are
purchased by the clergy - there will be need for a systematic
program of acquainting our lay members with the religious books
which their Church is publishing.
We share the general aversion to plans and programs which
-do nothing but clutter up the pastor's busy schedule with cumber-
some machinery. The "book of the month" plan which we are
about to outline calls for no such bothersome machinery and has
:already been used by some of our pastors with conspicuous suc-
-cess. The plan is briefly this:
The pastor chooses a title from his Concordia Publishing House
Catalog which will be of interest to his people and designates it
as his "book of the month." This is the volume which he intends
to get into as many homes as possible during the coming month.
Any number of helpful books for the laity immediately suggest
themselves: The Way of Life; Distinctive Doctrines; Our Bible;
Our Church; Bible Difficulties; Does the Bible Contradict Itself?
The Building of a Great Church; The Borderland of Right and
Wrong; The World Today; For Better" Not for Worse; Concordia
New Testament with Notes; Concordia Cyclopedia; Lutheran
Boo'k of Prayer; The Stewardship Life; Short Stories by Jesus;
Lutheran Confessional Theology; The Yoke Made Easy; The
Burden Made Light; Church Bells in the Forest; Eighty Eventful
Years; and others.
Having selected his book, the pastor decides on the avenues
of approach through which he is going to bring it to the attention
of his members. A number of possibilities present themselves at
once. First, there is the Sunday bulletin. In small congregations
a good portion of the bulletin can be devoted to a brief book
review the first Sunday of each month, followed by reminder
paragraphs on one or two succeeding Sundays.
During the course of a month a pastor is called upon to attend
and perhaps address a goodly number of meetings within the con-
gregation. Choosing topics for these short talks is not always a
simple matter. A book review of his "book of the month" will be
in place whether he is addressing the voters, the men's club, the
ladies' aid, the Sunday school teachers, or the Walther League so-
ciety. This feature should appeal particularly to the busy pastor
who is hard put for topics for these occasional addresses.
Increasing Lay Interest in Christian Literature 675
Book Displays
The desirability of having religious books, including the "book
of the month," on display is quite evident. In the narthex of the
church, in the school, or in the parish hall a counter or a showcase
stocked with wholesome Christian literature to be purchased by
the members of the congregation will often prove an invaluable
means of getting the Church's publications into the homes of the
people.
In addition to achieving its primary purpose such a display
will afford the added advantage of occupying the time of an alert
and energetic church society with a very worth-while project.
Men's clubs, ladies' aids, and young people's groups could find
few undertakL'1gs more purposeful or more profitable in spiritual
dividends for themselves arid for the congregation. Concordia Pub-
lishing House has evolved a very practical plan for the handling
of such book displays, the details of which are available upon
request.
Church .... d SCy",,,,l Libraries
~Whi ere I bee! ew e tragil ,g exceptiar ,the ~
eral experience of those who have tried to build up church or
school libraries has been somewhat negative. The congregation,
it would seem, does not occupy a position sufficiently close to the
center of the average member's life to induce him to come to the
school or parish hall to do his reading or to secure his books.
The fact that the library idea is not feasible in many of our con-
gregations, however, does not justify the assumption that it is not
feasible in any. No doubt, there could be many more "encourag-
ing exceptions."
Especially desirable is a centrally located library of helps for
Bible class leaders, Sunday school teachers, and other lay workers
in the church. Bibles, commentaries, Bible helps, reference works,
teaching aids, books on missions, books on stewardship, church
finance, and church administration - all will fill an important place
and serve a very useful purpose if gathered into a central place and
made available to the consecrated workers of the congregation.
The service department of Concordia Publishing House will be
happy to furnish our pastors with suggestions for various types of
libraries .
. A Cataiog of Christian Books for Christian Homes
During thz past year ConcOldia PuLlishing House has issued
its first sizable Home Catalog, which it offered to send fl'i"~ of
charge to all lay readers of our Church's periodicals. As a result
of this offer more than 18,000 catalogs were sent into the homes of
our members within the brief space of several months. These
676 Increasing Lay Interest in Christian Literature
names have been kept on file, and a special lay mailing list has
been compi:~'::. '.:':~_ list will L ___ :~ ___ ._ ~o be built up flv~Il month
to month - and will be subject to a constant process of "weeding
out" on the basis of orders placed from year to year.
Every pastor who has members of whom he believes that they
give good promise of purchasing and reading our Church's litera-
ture is invited to send their names to Concordia Publishing House
for inclusion in the Home Catalog mailing list. (Present catalog
paper limitations counsel caution in making the above offer. But
with the corning of peace the Concordia Home Catalog should be-
come a constant fixture in many more thousands of Christian
homes.) The pastor who is eager to increase the dissemination of
wholesome literature among his members will do well to work
toward an ever greater coverage of the Concordia Home Catalog
among his membership.
Conclusion
"All that mankind has done, thought, gained, or been, is lying
as in magic pres,. . ition in f s of books," S~ _ ""llomas
arlyle. P d, amplifi ipplied to ory of
God's people, this sentence might be changed to read: All that
God has done for the redemption, the preservation, and the eternal
happiness of man is lying as in magic preservation in the pages
of books. It is for us, the leaders of God's people, to bring these
pages, charged v·lith the life-giving power of the Wora of Life, into
more constant and more vital contact with the lives of the members
entrusted to our care. It is for us to bring pages and people
together.
"Write the things which thou hast seen," was the Lord's com-
mand to John as he stood on the isle of Patmos and saw "the
things which are and the things which shall be hereafter."
Throughout the centuries that followed, and to the present day,
Spirit-enlightened men of God have been writing the things which
they have seen in the limitless treasure house of His Word. And
they have written these things for the one purpose of sharing their
rich treasures with others.
We who are leaders in the Church have the privilege of bring-
ing to the attention of our members the priceless heritage which
the Lord of the Church has showered, and still is showering, upon
His people through ihe ministry of print. May we always be aware
of this privilege and alive to the precious opportunities which it
k-~esents.
St. Louis, Mo. H. W.GOCKEL